1. Contrary to what you may have heard or experienced, video production doesn't have to be outrageously expensive or super complicated.  The production company you talk with should be able to "speak your language" in terms of the project phases necessary to complete your program and most importantly, cost estimates.  At APS, you'll always get a professionally produced, creative, cost-effective program that conveys your message accurately. 

2. Your production company should be able to specifically demonstrate to you that it can perform the work you need done effectively, on time and on budget.  At American Production Services, we will take the time to learn about your project, send you a CD-ROM or a VHS tape of our past work, tell you how much those projects cost and why, PLUS give you the names and telephone numbers of the clients who produced those projects so that you can ask them questions about our performance. 

3. Your production company needs to have a mastery of current, state of the art video technology.  American Production Services utilizes broadcast quality BetaCam SP and digital cameras, AVID non-linear video editing equipment, non-linear digital audio workstations and three dimensional computer graphics workstations .... perfect for your production needs!

4. Your production company needs to be able to definitively prove to you that it has a wide range of experience to draw on when the inevitable problems that arise during any production come up on your project. American Production Services produces a wide variety of corporate programs that include training, marketing and public relations. We also specialize in video production for the food service industry. We have faced and solved every conceivable production problem we've been faced with. We are happy to provide references for you if you would like to call some of our customers. Click here to read a few Customer Testimonials.

5. Your production company should never use a "cookie cutter" approach for your video production. Many production companies tend to utilize a handful of basic, "textbook" video production techniques. While some of these techniques may contain important production basics, sometimes it becomes necessary to get "out of the box" in order to more effectively deliver your message.  At American Production Services, we look for ways to increase the effectiveness of your message without increasing your budget. Your production company should be able to show you specific examples of ways in which creative ideas enhanced their client’s original message while not adding one extra penny to their budget.

6. Your production company should have a diverse and expansive talent pool to draw on for your project. No one company can be everything to everybody.  Every video project is different and requires unique talents. At American Production Services, we pride ourselves on being able to find the right people for your project.  American Production Services meticulously maintains a talent database that features a wide variety of freelance talent. We maintain relationships with a number of writers, producers, directors, videographers, directors of photography, editors, composers and sound designers.  All of these people specialize in different styles of production. We also have access to over 1000 area actors who can supply a diverse range of looks for your on-camera talent needs.

7. Your video production company should be available to you for FREE ADVICE before you begin your production.  At American Production Services, we encourage you to call us to discuss your project or any idea you may have for a future project.  You can also fill out the Video Evaluation Form on this website and we'll get back to you right away to discuss your needs.  We are always more than happy to send a producer to meet with you at your convenience.

8. Your video project should be coordinated by an experienced producer. Video production is not an "assembly line" type of process.  One person needs to supervise the project from the very beginning to the very end. That person is your producer. If you are not going to produce the video yourself, you need to be comfortable with the person from your production company who is going to do that for you. At American Production Services, we take the time to get to know your goals before we start shooting the video.  There is no other way to get the job done right.

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